As New Jersey’s restaurants navigate choppy waters, the state Division of Travel & Tourism has come up with a way to help.
Taste NJ, a digital campaign and marketing initiative that launched May 26, was created to support the state’s restaurants, wineries and breweries. It follows the department’s April campaign, New Jersey in the House!, which offered virtual tours of the Garden State’s attractions, museums and libraries.
“New Jersey’s restaurants, wineries and breweries are a big draw for residents and visitors alike,” New Jersey Secretary of State Tahesha Way said in a statement. “Taste NJ is an opportunity to support these Garden State businesses and workers that contribute so much to our communities and our quality of life.”
The online portal, found at visitnj.org, features details on food, wine and beer available for takeout and delivery; happy hour at home; New Jersey-themed movie and dining suggestions for at-home movie nights, and virtual cooking classes.
The latter will feature chefs and personalities from across the state. Classes began with a video from Way, who shared a family recipe for blueberry shortcake with homemade whipped cream. Future featured chefs include Robin Winzinger of Robin’s Nest Restaurant in Mount Holly and Joey Montello of La Piazza Cucina in Wildwood.
“We know that Taste NJ will inspire our residents to support their local business neighbors and restaurants whenever possible,” New Jersey Division of Travel and Tourism Executive Director Jeffrey Vasser said in the statement. “Taste NJ will also pique the interest of out-of-state visitors, as they virtually experience New Jersey’s rich and diverse culinary, wine and beer offerings.”