Chocolat Michel Cluizel, Store & Chocolate Tours

For three generations, the Cluizel family has evolved amidst fragrances of chocolate. With the help of skilled Cacaofèviers®, Confectioners and Chocolate Makers, the family carries on with their tradition, where everything started: in Damville, Normandy. The Manufacture Cluizel developed a direct, sustainable relation with cocoa planters. This fair commitment is a pledge of quality.

A genuine, natural taste, this is what the self-demanding chocolatier always strives for. And to achieve this, cocoa beans are fermented according to a skillfully controlled technique, at the planter’s premises. Then, everything is made at the Manufacture Cluizel: from the slow roasting process that perfectly reveals all the cocoa flavors, to the subtle decorations which are often handmade. This results in a range of tastes from unique soils, emphasized by traditional or innovative recipes: Michel Cluizel’s chocolates.

For more than 15 years, Michel Cluizel has been selling their chocolate from their stores in New York and New Jersey. Their USA manufacturing facility, located in West Berlin NJ, produces All Gourmet Chocolate and non-dairy pastries, many of which are gluten-free and has recently added paint your palate® activity and a chocolate museum, “Chocolatrium” modeled after the respected Chocolatrium in Damville. Both facilities are open to the public, which offers unique tastings, a guided tour through the history of chocolate and how its processed from bean to bar.

For 65 years and three generations of enthusiasts, the Cluizel family along with 220 experienced employees desire to share their values with you through outstanding products: our chocolates with the inimitable Cluizel taste.

Chocolatrium tours!

Taste, touch and discover!
Travel on a privately guided tour and experience the world of chocolate! From the “Essential tour” to the “Chocolate dinner” or a Customized Chocolate tour for your group!

Enjoy a tasting of “single estate” chocolate, French pastry, Parisian Macaron, truffles and much more. You will love it!

Our tours are educational, fun and great for schools, clubs, corporate and family. We can cater your event or birthday party

One sample review of the Chocolatrium’s Facebook: "Such a fabulous fun tour for parents and kids to learn how chocolate is made!"

Social Media

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Contact Information

575 Route 73 North, West Berlin, NJ 08091